From a special set celebrating BTS' hit "Dynamite" to a collaboration with Sega for the 2023 Sonic the Hedgehog collection, LEGO has been a master of collaborations with its playful take on pop culture. Here are some of the most famous LEGO collaborations of all time.
The Denmark-based company has a proud history of more than 90 yearsLego blocksThe group is considered the quintessential toymaker in the world, embodying excellence in creativity in the most imaginative and entertaining ways.
LEGO: Origins and History
names of danish phrasesi hope you get better(play nice), the LEGO Group was founded in 1932 by Ole Kirk Kristiansen and is currently run by his grandson Kjeld Kirk Kristiansen.
His iconic LEGO brick, made of acrylonitrile butadiene styrene, was patented in 1958. Since then, it's been used to create numerous fan favorites, from sets of LEGO landmarks like the Eiffel Tower and Taj Mahal to works of art. Like LEGO® Ideasstarry night.
Over the years, the group has managed to become one of the most valuable toy brands thanks to its focus onharry potterbooks,star warsMovie and Marvel Comics characters. In addition to his popularity, he has had many exciting collaborations with some of pop culture's most beloved brands, including Levi's,dungeons and dragonsand NASA.
Discover unmissable LEGO collaborations with Adidas, IKEA and more
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- LEGO x BTS
- Lego x IKEA
- LEGO x Museum of Modern Art (MoMA)
- LEGO Education x NASA
- LEGO x Sonic the Hedgehog
- Adidas x LEGO® Collaboration
- Lego x Levi's
Lego hasBTSIn 2023, fans were stunned when they teamed up with the South Korean band for a BTS Dynamite set. It is inspired by the military design chosen by LEGO Ideas for 2021.
The set features the band's music video for the Grammy-nominated song "Dynamite," and features miniature figures of all seven members that move in sync when placed on a dynamic stage. Recommended for adults, this 749-piece set also includes a donut shop, record store, ice cream parlor, and basketball court.
(Image credit: LEGO/Twitter)
The LEGO x IKEA collection expands their creations beyond high-end collectibles, bringing us BYGGLEK, a series of storage boxes that create even more space for your minifigures and bricks.
Launched in August 2020, the BYGGLEK box combines storage and entertainment. The iconic collection includes a set of three small boxes, two large boxes and a set of LEGO bricks that are compatible with all other LEGO bricks. They also feature LEGO studs on the top and front.
According to IKEA designer Andreas Fredriksson, the collection is designed to "blend perfectly with other IKEA products, allowing your child's creativity to become a beautiful and unique addition to your home".
(Image credit: LEGO/Twitter)
Inspired byVincent - Van GoghIconic artwork from LEGO® Ideasstarry nightIt is one of the brand's most prized possessions. The 2022 creation was designed by LEGO fan Truman Cheng and brought to life in collaboration with MoMa.
This 2,316-piece set reimagines Van Gogh's famous 1889 painting as a 3D rendering. Also includes a Van Gogh minifigure, mini easel, miniature print and a paintbrush.
LEGO® Ideas is one of the most complex LEGO gamesstarry nightIt can be mounted on the wall or displayed independently.
(Image credit: LEGO/Twitter)
Almost all game fans are waiting for the release of Dragon's Keep: Journey's End. The next set created by LEGO builder BoltBuilds was chosen as the official LEGO Ideas winner.dungeons and dragonsThe 2022 challenge.
The figure will be released by LEGO as part of the 50th anniversary of the popular fantasy tabletop role-playing game.dungeons and dragonsDesigned to deliver a 360-degree experience, depth of detail and dynamic composition.
According to its official description "really brings all the famous featuresdungeons and dragonsto life," the nearly 3,000-piece set includes landmarks such as the witch's tower, dungeon, tavern and crypt. It will also come with beholders hidden in the dungeon below, five minifigures and a bar.
(Image source: LEGO)
As part of the Artemis 1 mission, LEGO Education partnered with NASA to design a 10-week digital adventure in 2021 called "Building for Launch: The STEAM Discovery Series". Its interactive episodes and open-ended prompts are designed to help students solve their doubts about Artemis 1 tasks.
In August 2022, LEGO Education offers to bring the "Built for Launch" series to life with a special interactive exhibit at the Kennedy Space Center Visitor Complex. In addition to providing a unique hands-on building and learning experience, the exhibit also asks participants to help two LEGO Education minifigures, Kate and Kyle, prepare for the release of Artemis 1. The collection includes four minifigures and life-size LEGO Space Team characters including flight director Maria, project manager Daniel and engineer Avery.
In addition, NASA also partnered with Lego in 2019 to host the "Moon to Mars" online building challenge. They also teamed up in 2016 for a "Space Mission" online summer event for kids.
(Image credit: LEGO/Twitter)
The Lego and Sega collaboration was first announced in 2021 as part of the 30th anniversary of Sonic the Hedgehog, one of the latter's most popular characters.
Drawing inspiration from their first successful season, the premium brands have once again teamed up to launch an exciting range of vibrant new Sonic the Hedgehog merchandise. The upcoming collection will include four sets: Sonic's Speed Sphere Challenge, Tails' Workshop and Tornado Plane, Amy's Animal Rescue Island, and Sonic's Green Mountain Belt Loop Challenge. Players can also don Blue Blur's signature red sneakers and get Sonic, Tails, Amy and Dr. Eggman figures.
According to the companywebsite, the collection will be available in authorized stores from August 2023.
(Image credit: sonic_hedgehog/Twitter)
In October 2020, leading sportswear brands adidas and LEGO kicked off their long-term creative partnership with the release of an original ZX 8000 sneaker silhouette. Since then, there have been many stylish designs in LEGO's signature red, blue, green and yellow colors.
One of their most famous collaborations to date is the adidas Originals LEGO Superstar sneaker. The duo's brick model is a buildable plastic sneaker that also comes with a wearable sneaker. The set is the brainchild of Florian Müller, Senior Designer at the LEGO Group.
Some other standouts from the Adidas x LEGO collection include the Adidas x LEGO® Racer TR shoe, the Adidas x LEGO® Sport Pro shoe and the Adidas Forta Run x LEGO® Baumhaus shoe.
(Image credit: LEGO/Twitter)
LEGO teamed up with Levi's for the first time in 2020 with an exclusive collection featuring outerwear for men and women and LEGO's first flexible baseplate.
According to sources, Levi Strauss & Co. product director Karyn Hillman said in an official statement: "With a customizable base plate, Levi's is now literally a new blank canvas for LEGO games." A celebration of self-expression, creativity and nostalgia".
The base plate serves as a custom patch for pieces from the collection such as the vintage stonewashed Levi's® trucker jacket, Dad Crop trucker jacket, 501® '93 straight-leg jeans, accessories, hoodies, crew necks and sweatshirts.
(Image credit: LEGO/Twitter)
(Hero and featured image credit: LEGO/Twitter)
Frequently Asked Questions (FAQs)
Q: Who does LEGO work with?
answer:LEGO has collaborated with various brands and pop culture artists over the years. Some of these are BTS, IKEA, Museum of Modern Art (MoMa), Nintendo, Epic Games, and Dungeons and Dragons (DnD).
Question: What are the most popular LEGO themes?
answer:Some of the most popular themes created by the LEGO brand include Beauty and the Beast, Towns, Castles, Space, LEGO Batman, LEGO Brickhead Boy, Friends, LEGO Avatar, LEGO Sonic the Hedgehog, LEGO Jurassic World, LEGO Lord of the Rings and Lego Star Wars.
Question: What is the largest LEGO set ever built?
answer:Some of the largest LEGO creations are LEGO Art World Map (11,000 pieces), LEGO Eiffel Tower (10,001 pieces), LEGO Titanic (9,090 pieces), LEGO Colosseum (9,036 pieces), UCS LEGO Star Wars™ Millennium Falcon™ ( 7541 pieces) and LEGO® Star Wars™ AT-AT™ (6785 pieces).
brand cooperation BTS Lego Toy
Explore the LEGO Group's exciting collaborations with adidas, IKEA and other iconic brands and discover a wide range of innovative products with the X factor. In building these brand partnerships, we aim to unite people through imaginative play, unlock children's full potential and make everyday life extra fun.What can I build with random Legos? ›
- LEGO Safe With A Key. There are many LEGO safe builds out there. ...
- LEGO Puzzle Box. ...
- Basic House. ...
- Hinged-Opening House. ...
- Furniture For Your LEGO House. ...
- A Model Vending Machine. ...
- A Tiny, Working Vending Machine. ...
- A Working Orange Juice And Nutella Breakfast Machine.
If you're deciding what to do with LEGO® bricks when you don't want to play with them anymore, we recommend passing them on to someone else or donating them to a local charity shop. Bricks that don't meet our high standards after being molded aren't just thrown away. We can sometimes grind them down to make new pieces.Did LEGO discontinue LEGO Friends? ›
A total of 32 different LEGO Friends sets are due to retire in 2023, in fact, including every single product connected to the theme's first generation of stories and characters.What is the rarest LEGO person? ›
14K Gold C-3PO
They made five, in fact, making this the rarest Lego minifigure ever. They weren't actually something you could buy when they were first produced; instead, they were part of a giveaway. Those lucky enough to win them have a treasure on their hands. One sold for $300,000 in 2008.
Lego Ideas (formerly known as Lego Cuusoo) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.Can you build LEGO for a living? ›
As a Master Model Builder, you'll clean, repair and maintain existing LEGO installations, while you'll also take on a PR and marketing role as you participate in media interviews, create instructional videos for social media and lead virtual building classes. But it's not necessarily all fun and games.How do I get rid of unwanted LEGO? ›
Just go to LEGO.com/replay, print out a shipping label, box up your bricks and get them to your closest UPS location. The bricks you send will be sorted and cleaned before being donated to First Book. For help finding a new location, visit UPS.com/dropoff.Does LEGO take back old LEGO? ›
We'll repurpose your used LEGO donation into awesome displays, experiments and art work for everyone to enjoy again. Whether its a complete model or a big tub of random pieces, we're happy to recycle your children's imaginations.What to do with lost LEGO pieces? ›
We're sorry that something was missing from your new LEGO set. Don't worry though, we can send the part you need directly to your home. Please visit the Bricks & Pieces section of our Customer Service website to request what you need to finish your set.
Lego Friends is a product range of Lego construction toys designed primarily for girls.Who is Mia's boyfriend in LEGO Friends? ›
River: Mia and River are a cute couple. Mia first meets River in "Save the Bay" when he compliments Emma on her doc.Who is Emma's crush in LEGO Friends? ›
Ethan: Emma and Ethan are crushing on each other.Has LEGO ever forgotten a piece? ›
We do our best to make every set perfect and we take it very seriously when a faulty one sneaks through. Don't worry though, we can send you the parts you need! Please click “Missing Bricks” on the Bricks & Pieces section of our Customer Service site to order the part you need to finish your set.How rare is Mr Gold? ›
Taking a leaf out of Willy Wonka's golden ticket, LEGO introduced a SUPER RARE minifigure in Series 10 – Mr. Gold, kicking off a worldwide hunt urging LEGO Minifigures fan to find the elusive minifigure. Only 5,000 Mr. Golds were made, and they were distributed randomly into LEGO Minifigures Series 10 blind bags.Can I create my own LEGO set? ›
In BuildaMOC we take care of the boring part of building for you. Get a custom kit with original LEGO® bricks delivered to your home with the parts and instructions you need. 100% hassle free.Can I pay someone to build my LEGO set? ›
If you have recently purchased a LEGO set, from us, or anywhere else, but don't want to, or can't build it yourself, give us a shout. We are LEGO experts and love to build. If you need a set completed for a gift, or your own collection we are here and ready to help.What is a galaxy infinity cube? ›
The Galaxy Infinity cube is compact, lightweight and perfect for children or adults! You can flip, fold and form it over and over again. Unlock your imagination and transform this fidget toy into many shapes; it's endlessly entertaining. Listen to the satisfying soft clap that each turn makes.Is it OK for adults to build Legos? ›
It is absolutely OK for adults to build Lego. There are even Lego sets that are for adults, as these Lego models are marked 18+. And there are quite a lot of them.Do Lego Masters get paid? ›
Yes, Lego Master Builder is a real job with a real salary. So what do they do? Every day is different when you are a Lego Master Builder. Today you might be giving a demonstration at a discovery center, tomorrow you are working on a life sized Batmobile and next week you have to finish up a Minecraft set for next year.
Are LEGO® sets for adults? You bet… Spend quality time with premium LEGO® sets designed specifically for adults. From wonders of the world to movie magic, intrepid space exploration to pop culture icons, luxury cars to architectural masterpieces, there's a LEGO set waiting for you.What makes a LEGO move illegal? ›
A LEGO technique is classed as 'illegal' if it puts stress on the elements used; these are avoided by LEGO designers as over time, they would cause the pieces to break or deform.Is it illegal to buy knock off LEGO? ›
Usually the buyer is seen as the victim of the counterfeit in that they have paid money for a thing that appears to be something it is not (a fraud, essentially). As such, it is usually not illegal to buy the counterfeit item. But selling it is another matter.Can you return a LEGO set if its missing pieces? ›
If your set is missing pieces, you can contact LEGO directly for replacement pieces.Does LEGO replace broken pieces? ›
If you do find a broken part LEGO's customer service is happy to replace it for you free of charge. A more common issue is parts that break during or after assembly of the set. Some elements are especially prone to breaking and cracking with very little use.Should I throw away old Legos? ›
Admittedly, Legos pose severe environmental concerns as they are generally non-biodegradable and unsustainable. Still, you can recycle them. However, remember that Legos do not go through the mainstream recycling of shredding but only sorting, cleaning, and repackaging.Does LEGO replace broken minifigures? ›
If you need to replace broken minifigure parts or minifigure parts missing from a new set, you can get replacements from our Bricks and Pieces site here. If you're looking for replacement parts for our own, much-loved LEGO® Minifigures Series, we're more than happy to send you a part that's as similar as possible.Are missing LEGO Bricks free? ›
Order the missing part/s, free of charge, from LEGO.com .Does LEGO have a partnership with Disney? ›
The two long-standing partners will honour fan-favourite Disney moments, capture the magic of exciting new Disney stories and bring friends and families together to build and create with new Lego Disney products and play experiences unveiled throughout 2023.Is LEGO partnered with Disney? ›
Using the ultimate creative medium of the LEGO® brick, the two long standing partners will honor fan-favorite Disney moments, capture the magic of exciting new Disney stories, and bring friends and families together to dream, build and create with magical new LEGO® Disney products and play experiences unveiled ...
What is this? 1956 marked the birth of the first ever Lego set–the Lego System 236 Garage with Automatic Door, which was the first set introduced under the Lego System. This set was revolutionary for its time, as it brought together the fun of building and playing with a classic car garage.Is LEGO associated with Disney? ›
Though technically a competitor in the theme park industry, LEGO has produced toy lines based on Disney intellectual properties since 1999 and has operated retail stores at Disney theme park resorts since 1997.When did LEGO partner with Marvel? ›
The Marvel and LEGO partnership dates all the way back to 2012—the same year the first Avengers movie came out in theaters, capping a successful Phase One. It firmly established everything that would carry the Marvel Cinematic Universe for the next decade.When did Lego Disney come out? ›
Lego Disney (formerly known as Lego Disney Princess which was launched in 2014 until 2016) is a Lego theme based on the various Disney Princesses and Disney characters involved in different Disney films. It is licensed from Walt Disney Pictures.What was the first Disney LEGO set? ›
Our first adventure
Yep, the very first LEGO® | Disney set starred Winnie the Pooh and Eeyore.
Disney gift cards can be used throughout Walt Disney World, including the restaurants and stores at Disney Springs, including The LEGO Store.Will LEGO make a new Disney castle? ›
However, for fans who missed out on the set, there is good news because a new castle is set to be released in 2023. According to multiple well-informed sources, it will be released as LEGO Disney 43222 The Disney Castle. The set is scheduled to be released on July 1st and will consist of 4,837 pieces.Will LEGO come out with a new Disney castle? ›
Disney and LEGO are teaming up again with a brand new 18+ Disney Castle coming on 1st July 2023. 43222 is a remake of 2016s The Disney Castle but in a much bigger form with a brand new lineup of 12 Minifigures.Does NASA use LEGO? ›
The final launch of Space Shuttle Endeavor STS-134 carried a LEGO bricks payload that would later be assembled by astronauts on the ISS to demonstrate differences in how LEGOs react in zero gravity compared to LEGOs on Earth.What is the oldest LEGO theme? ›
Reflecting the LEGO Group's focus on urban environments, one of the first LEGO play themes to be introduced in 1978 is LEGOLAND Town.
The first ever LEGO Minifigure was the Police Officer Minifigure, introduced in 1978.Is the Lego movie animated or real? ›
While Lord and Miller wanted to make the film's animation replicate a stop motion film, everything was done through computer graphics, with the animation rigs following the same articulation limits actual Lego figures have.Is Legoland in Florida owned by Disney? ›
They are not fully owned by The Lego Group itself; rather, they are owned and operated by the British theme park company Merlin Entertainments, which shares a common owner (Kirkbi A/S) with The Lego Group.What movies are represented in Lego Disney Castle? ›
The build has several references to different animated films. Such films include Snow White and the Seven Dwarfs, Fantasia, Cinderella, Peter Pan, Sleeping Beauty, Robin Hood, Beauty and the Beast, Aladdin, The Princess and the Frog, and Tangled.